Professionals

Workshops for Business Professionals

 

Business-to-Business and Business-to-Client Blogging

Participants: Business professionals, aspiring bloggers

Size:  10-12 participants

Time Commitment: 8 sessions of 2 hours each

Description: Blogging is a powerful way to reach potential customers and build a business base.  With planning, writing a blog can be quick and effective, building credibility and demonstrating expertise in your business.

Participants will learn how to

  • strategically plan a blog,
  • capitalize on SEO,
  • coordinate blogs with business and seasonal cycles,
  • manage multiple writers into a cohesive blog,
  • develop individual blog topics and
  • generate ideas for effective blogs.

 Writing for Your Audience

Participants: Business professionals

Size:  10-12 participants

Time Commitment: 3-hour session

Description: In this workshop, participants will start by considering who the stakeholders in their projects are and what writing strategies will best serve their audience.  Participants will learn how to reach their audience and achieve their communications goals by

  • conducting an audience analysis,
  • understanding how they might reach different types of audience,
  • controlling structure, tone, word choice, content
  • employing persuasive strategies.

The workshop can be based on case study or actual project.

Getting the Writing You Want from Your Staff 

Participants: Business professionals, especially managers

Time Commitment: 4-hour session

Description: Many managers lose time and profitability because team members produce unclear reports. This starts a cycle: poor writing, followed by requests for revision then slightly better writing, and additional requests for revision.  In this workshop managers will learn techniques to guide their teams toward written communication that is clear, effective and productive.  The process uses three steps:

1) setting up the writing situation,

2) designing effective templates, and

3) providing feedback.

Using the CASE System of Writing, this workshop will provide planning strategies so reports will be on target the first time. Teams will define key areas: Content, Audience, Structure and Editing.

Workshop activities will focus on the following:

  • Developing lists of key decision factors and steps to action (Content)
  • Defining stakeholders and their communications needs (Audience)
  • Designing and revising templates to provide effective writing guidance (Structure)
  • Defining writing standards for clarity and effectiveness (Editing)

Professional Writing for Career Advancement 

Participants:  Business professionals

Time Commitment: 8 sessions of 2 hours, 6 weekly follow-up calls of ½ hour

Description: The workshop will present the CASE System of Writing: Content, Audience, Structure, Editing.  Participants will learn how to manage the multiple and challenging demands of professional writing through comprehensive analysis of each CASE component. 

The workshop is designed to help individual writers, following the same format as that for managers.  Workshop activities will focus on the following:

  • Developing lists of key decision factors and steps to action (Content)
  • Defining stakeholders and their communications needs (Audience)
  • Designing and revising templates to provide effective writing guidance (Structure)
  • Defining writing standards for clarity and effectiveness (Editing)

 

The Final Edit

Participants: Business professionals

Time Commitment: 2-hour session

Description:  Having correct and appropriate content is the substance of good writing.  Most readers judge the credibility and value of a written text based on grammatical correctness and style issues.  This workshop instructs participants in the editing skills needed to develop credibility with readers.

Participants can work with their own or provided texts to focus on:

  • Key editing skills
  • Common grammatical errors and fixes
  • Sentence clarity
  • Effective language usage

 

 

 

 

 

 

 

 

 

www.thewritersalley.com   Lisa McNeilley   lisa@thewritersalley.com

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